Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Yes To Inc. Signs Ex-Clorox Executive - Beauty Packaging

What are you searching for?

Sign in
Beauty Buzz

Yes To Inc. Signs Ex-Clorox Executive

Author Image

By: Jamie Matusow

Editor-in-Chief

Ido Leffler, the founder of personal care range Yes To Inc., has stepped aside as chief executive officer, and hired Joy Chen, an ex-executive at the Clorox Co., to lead the company. Leffler will serve as president of the company that distributes its eco-friendly, vegetable-named products—Yes to Carrots, Yes to Cucumbers and Yes to Tomatoes—to mass retailers in the U.S. and to Sephora in Europe. He says the move will allow him to focus on the big picture.
   
Chen most recently served at Clorox Co., as vice president, operations of Laundry, Home Care and the Greenworks unit—a more than $1 billion division. Looking forward to putting down new roots, Chen says, “Yes To Inc. has had a huge impact and significant buzz in the world of beauty. My objective is to take Yes To to the next level.” She says she’s already purchased an orange-colored wardrobe; Leffler is known for his carrot-colored clothing.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters